Summary of the lecture: A magazine and a party
Since 2005, research on jewellery holds an important position in the Jewellery Design department of St Lucas University College of Art & Design Antwerp. In collaboration with students and alumni, the research team wishes to examine the role contemporary jewellery can hold in the life of design-conscious people. We conduct this research via artistic projects and consequently use these projects as a means to debate fundamental topics such as meaning, presentation, social relevance and such like. This debate is not only relevant to our field; each project also tries to reach a broad audience in an unexpected manner.
In the past years we have conducted two research projects. UnScene (2010–2012) grew out of a question on the presentation of jewels. What new contexts, channels, media and target groups are possible for contemporary jewellery? And how can a message be communicated most effectively? The current project, entitled Afterschool, focuses on cultural entrepreneurship and as such questions in particular the communicative aspect of design and a design practice. In this lecture we wish to pay attention to the artistic outcome within these two research projects: Glue/Glossy and MAKE ME party.
Taking a playful approach, Glue/Glossy aims to promote contemporary jewellery as something natural to wear. For this purpose, a medium known to all has been chosen: the glossy. As researchers and as jewellery designers, we believe that repeated exposure to new ‘examples’ in the media will lead to greater awareness of contemporary jewellery and will strongly influence its acceptance.
MAKE ME party is a performance in the form of a ‘sparkling’ party. Guests are surrounded all evening by luxurious materials and seduced by shine and glint. As an artistic project, it challenges jewellery designers to take up once more the game of longing and temptation, inherent to jewellery, and to come up with a contemporary response to it.