Repetition, absence, uncanny and mediation
In the second part of the lecture, Lignel presented his work through four recurrent themes, all influenced by art and design.
The first of these is repetition. While showing artwork by Andy Warhol, Lignel discussed the idea that repetition would devalue ‘the original’, which is strong in our culture and with which we agree. This perception came from cultural philosopher Walter Benjamin, who claimed that ‘the presence of the original is the prerequisite to the concept of authenticity’. Contemporary art jewellery has largely adopted this hypothesis, and tends to be suspicious of serial production. Lignel expressed his concern with this point of view, since he believes that, if a design is good once, it will be good 20 times. In addition, he expressed his belief that equating uniqueness with authenticity is often a marketing device, and has little to do with the work itself.
To illustrate these beliefs, he designed the work ‘Happy Family Mrs’ for the purpose of reproduction. To question the overlap between beauty and health products in French pharmacies, the work, a set of three rings, mimics both the visual structure of pills in their box and the gesture of popping pills out of their boxes. Lignel explains the need for reproduction by the fact that a one-off piece would have gotten caught up in comments on its technique, diverting attention from the concept.