UNSCENE

Unscene, jewellery and presentation
Research project 2010 - 2012

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UNSCENE 07 November 2013

Project / Glue/Glossy at Sieraad International Jewellery Art Fair

7 - 10 november 2013

With the project GLUE/GLOSSY, students and lecturers of the Jewellery Department of St Lucas University College of Art & Design Antwerp wish to ensure that art jewellery occupies a more prominent place in our everyday lives. Pictures of jewellery designed by students were printed on stickers which were then used to dress up the men and women shown in magazines.
It emerges out of past research projects by the department that jewellery made by artists needs a lot of time to reach a wide audience. This contrasts with accessories designed by hip labels and is in fact virtually unavoidable when you consider that the media only show examples of classical and fashion jewellery. As young jewellery designers, we believe that repeated exposure to new ‘examples’ in the media will lead to greater awareness of art jewellery and will strongly influence its acceptance. Taking a playful approach, GLUE/GLOSSY aims to promote art jewellery as something natural to wear.

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With work by Robin De Hous, Amélie Eder, Jelissa Alfaro Ponce, Lisa Van der Sande, Kathleen De Bock, Hervée Darmont, Ashly Arnouts, Ayla Kellens, Elise Geers, Charlotte Van de Velde, Cleo Loos, Laurien Cauwenberg, Margot Claeys, Robert Van Heek, Sandra Buyck, Saskia Van der Gucht, Shana Teugels, Tibby De Volder, Valérie Tjantele, Octave Vandeweghe, Feliz Lathouwers, Niels Van de Wouwer.

LINKS

www.sieraadartfair.com

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UNSCENE 28 October 2012

Review / Glue/Glossy at Interieur Extra, Biennale Interieur 2012, Kortrijk

In 2012, the renowned Belgian interior-design biennial Interieur moved beyond the Kortrijk Xpo fairgrounds to the city’s Buda Island. Under the name of Interieur Extra, the avant-garde of contemporary creative design was given the chance to express itself through installations, pop-up presentations, exhibitions and workshops. In this setting, the St Lucas University College of Art and Design Antwerp, Jewellery Design | Silversmithing department, took part with the guerrilla action Glue/Glossy, as part of their research project ‘UnScene: Jewellery and Presentation’.

The students and lecturers of SLA held their guerrilla action ‘Glue/Glossy’ at the entrance to the Buda Factory, the most creative and hands-on hot spot on Buda Island. A square-shaped pillar-like mobile kiosk displaying various magazines formed the physical base of Glue/Glossy. At first sight it looks like a regular kiosk, selling a large assortment of magazines. However, a significant difference soon appears, as the sign on top says: ‘Jewellery for sale’. From up close, the people on the magazine covers (Glossy) have been enhanced with various-sized images of contemporary jewellery by SLA students in the form of stickers (Glue). Whilst showing the inside of the altered magazines, some of those students and lecturers explained to visitors what the intention of the enhancement was, i.e., the incorporation of art jewellery into the daily life of the design-loving audience. Interested visitors could purchase the enhanced magazine at a symbolic price. Thanks to this guerrilla action, each sympathizing visitor to the Buda Factory could take home an array of images of the students’ jewellery, along with their motive.

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Clearly different from a standard art-jewellery presentation, the resourcefulness that went into Glue/Glossy was emphasized by its 2D character and active concept of the exhibition. Instead of presenting one-off individual artworks by SLA students, images of their art jewellery were homogenized thanks to their corresponding size and transformed into 2D multiples. By daringly glueing these images onto pictures already dispersed in the public domain via glossy magazines, their visual context was altered extensively, thereby lowering the threshold of the depicted student jewellery and bringing it into everyday life. To furthermore ease accessibility towards art jewellery, those altered magazines were presented casually in the mobile kiosk. The familiarity of such a display, combined with the willing demonstration by SLA students and lecturers, appealed to the visitors of the Buda Factory. The prompt purchase of a copy of an ‘art-jewellery embellished’ magazine by the public demonstrated the success of the forward approach and completed this guerrilla action by the SLA students and lecturers.

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The guerrilla action Glue/Glossy thus efficiently raised awareness of art jewellery among design-loving people. It allowed the lecturers and students of SLA to reach the (design-loving) visitors of the Buda Factory, and not only briefly present their work, but also evoke prolonged exposure through trade. With this process they created an opportunity to immerse the entire public into the world of art jewellery, as those visitors will pass it onto others, whether intentionally or not.

Text: Broes van Iterson
www.broesvi.com
broesvitrine.blogspot.nl

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UNSCENE 20 October 2012

Project / Glue/Glossy at Interieur Extra, Biennale Interieur 2012, Kortrijk

The Jewellery Department of St Lucas University College of Art & Design Antwerp exhibit at Interieur Extra, Biennale Interieur 2012, Kortrijk: GLUE/GLOSSY

Visit our mobile kiosk at Buda-island, buy a magazine (at a symbolic price) and get immersed in a world of fascinating jewels !

The guerrilla action ‘Glue/Glossy’ by students and tutors of the jewellery department intends to increase the interest of design-loving people in wearing artist-jewelry in their daily life. For this photos of women and men pictured in magazines are dressed with stickers, images of jewellery-creations by the students. From families in adverts up to the stylish models, from the woman with her own cooking section to the man forecasting the newest trends, they all wear a perfectly fitting and suiting jewel.

De afdeling Juweelontwerp van Sint Lucas Antwerpen toont op Interieur Extra, Biënnale Kortrijk 2012: AANGEKLEE(F)D

Bezoek onze mobiele krantenkiosk met standplaats op Buda eiland, koop een magazine (aan een symbolische prijs) en word ondergedompeld in deze fascinerende sieradenwereld !

Met de guerrilla-actie ‘Aangeklee(f)d’ willen studenten en docenten van de afdeling Juweelontwerp van Sint Lucas Antwerpen ervoor zorgen dat auteurssieraden een plaats veroveren in het dagelijkse leven van designbewuste mensen. Met afbeeldingen op stickers worden vrouwen en mannen in tijdschriften ‘aangeklee(f)d’ met sieraden die de studenten van de afdeling hebben ontworpen. Van het gezin dat opduikt in advertenties tot de stijlvolle modellen van fotoshoots, van de vrouw die haar eigen kookrubriek heeft tot de man die de laatste trends voorspelt. Allemaal dragen ze een auteurssieraad wat perfect bij hen past.

AANGEKLEE(F)D

De afdeling Juweelontwerp|Edelsmeedkunst van Sint Lucas Antwerpen is geselecteerd voor Interieur Extra 2012 om met AANGEKLEE(F)D een nieuwe context te creëren voor het presenteren van sieraden.

Bijna iedereen heeft iets met sieraden. Het heeft een sterke sociale en emotionele waarde binnen onze maatschappij: als zichtbare status, als tastbare herinnering, als persoonlijk geschenk, als gekoesterde erfenis, als verleidelijke opsmuk, als openbare opinie, ... Daarnaast heeft het sieraad ook een economische, historische en artistieke waarde. Maar met het auteurssieraad ligt het net iets ingewikkelder. Uit verschillende onderzoeksprojecten van de afdeling Juweelontwerp|Edelsmeedkunst is gebleken dat sieraden die door kunstenaars zijn gemaakt slechts hun weg vinden naar een zeer selectief gezelschap. In tegenstelling tot de accessoires van artistieke modelabels is het auteurssieraad weinig gekend bij het grote publiek, en heeft het nog steeds geen plaats veroverd in het dagelijkse leven van designbewuste mensen.

Met de guerrilla-actie AANGEKLEE(F)D willen studenten en docenten (Hilde De Decker, Liesbet Bussche, Hilde van der Heyden en Pia Clauwaert) van de afdeling hier verandering in brengen door sieraden op te nemen in een medium dat iedereen kent en overal verspreid is, namelijk tijdschriften en magazines. Met afbeeldingen op stickers worden vrouwen en mannen “aangeklee(f)d” met sieraden, die de studenten van de afdeling ontworpen en gemaakt hebben. Van het gezin dat opduikt in advertenties tot de stijlvolle modellen van fotoshoots, van de vrouw die haar eigen kookrubriek heeft tot de man die de laatste trends voorspelt. Allemaal gaan ze een auteurssieraad dragen wat perfect bij hen past.

Met dit project willen we de traditionele presentaties doorbreken om de herkenbaarheid en de vanzelfsprekendheid van het auteurssieraad sterk te verhogen. Nu zijn er in de media enkel voorbeelden te zien van klassieke sieraden of modeaccessoires. Het herhaaldelijk opduiken van nieuwe “voorbeelden” zorgt niet alleen voor een bredere bekendheid, maar beïnvloedt ook sterk de acceptatie van het auteurssieraad. Ook het werk zelf van studenten - experimentele sieraden met een authentieke beeldtaal en een eigen handschrift - confronteren je met het onverwachte, en dagen het publiek uit om eigen grenzen te leren kennen en te verleggen.

Naast het ingrijpen in ‘rondslingerende’ magazines op Interieur willen we ook een centraal punt creëren in deze guerrilla-actie. Aan een zelf ontworpen mobiele krantenkiosk kunnen bezoekers van Interieur Extra, of toevallige voorbijgangers, op het eerste zicht gewone magazines en tijdschriften (aan een symbolische prijs) kopen. Maar ook zij zullen worden ondergedompeld in een fascinerende sieradenwereld. De mobiliteit geeft ons de mogelijkheid een divers publiek te bereiken, van bezoekers aan Interieur tot het in Kortrijk winkelende publiek. Met dit project willen we op een krachtige en doortastende manier op zoek gaan naar - én communiceren met - een nieuw publiek.

www.interieur.be

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Review Glue/Glossy at Interieur Extra, Biennale Interieur 2012, Kortrijk

In 2012, the renowned Belgian interior-design biennial Interieur moved beyond the Kortrijk Xpo fairgrounds to the city’s Buda Island. Under the name of Interieur Extra, the avant-garde of contemporary creative design was given the chance to express itself through installations, pop-up presentations, exhibitions and workshops. In this setting, the St Lucas University College of Art and Design Antwerp, Jewellery Design | Silversmithing department, took part with the guerrilla action Glue/Glossy, as part of their research project ‘UnScene: Jewellery and Presentation’.

The students and lecturers of SLA held their guerrilla action ‘Glue/Glossy’ at the entrance to the Buda Factory, the most creative and hands-on hot spot on Buda Island. A square-shaped pillar-like mobile kiosk displaying various magazines formed the physical base of Glue/Glossy. At first sight it looks like a regular kiosk, selling a large assortment of magazines. However, a significant difference soon appears, as the sign on top says: ‘Jewellery for sale’. From up close, the people on the magazine covers (Glossy) have been enhanced with various-sized images of contemporary jewellery by SLA students in the form of stickers (Glue). Whilst showing the inside of the altered magazines, some of those students and lecturers explained to visitors what the intention of the enhancement was, i.e., the incorporation of art jewellery into the daily life of the design-loving audience. Interested visitors could purchase the enhanced magazine at a symbolic price. Thanks to this guerrilla action, each sympathizing visitor to the Buda Factory could take home an array of images of the students’ jewellery, along with their motive.

Clearly different from a standard art-jewellery presentation, the resourcefulness that went into Glue/Glossy was emphasized by its 2D character and active concept of the exhibition. Instead of presenting one-off individual artworks by SLA students, images of their art jewellery were homogenized thanks to their corresponding size and transformed into 2D multiples. By daringly glueing these images onto pictures already dispersed in the public domain via glossy magazines, their visual context was altered extensively, thereby lowering the threshold of the depicted student jewellery and bringing it into everyday life. To furthermore ease accessibility towards art jewellery, those altered magazines were presented casually in the mobile kiosk. The familiarity of such a display, combined with the willing demonstration by SLA students and lecturers, appealed to the visitors of the Buda Factory. The prompt purchase of a copy of an ‘art-jewellery embellished’ magazine by the public demonstrated the success of the forward approach and completed this guerrilla action by the SLA students and lecturers.

The guerrilla action Glue/Glossy thus efficiently raised awareness of art jewellery among design-loving people. It allowed the lecturers and students of SLA to reach the (design-loving) visitors of the Buda Factory, and not only briefly present their work, but also evoke prolonged exposure through trade. With this process they created an opportunity to immerse the entire public into the world of art jewellery, as those visitors will pass it onto others, whether intentionally or not.